Building an Entrepreneurial Ecosystem for
Heritage Crafts and Handwoven Textile Businesses
Expertise
IIM (MBA+PhD)
Domain Expert (25 crafts, 30 weaves)
Academic & Cultural Authority
Impact
Trained 300+ Artisans, NGOs & CSR leaders
Experience & Reach
Mission
Designing social impact through creative enterprise
Focus & Value Proposition
Consultation, coaching and research at the intersection of culture and creativity
Meet Your Coach
Squadron Leader Bharathy Paramasivan
(Retd) Guiding Purpose-Driven Leaders from Vision to Execution
She is an ex-military officer with 12+ years of hands-on experience in the Indian craft sector. Having travelled across nearly all Indian states, she has worked closely with artisans and weavers, gaining deep, ground-level insights into diverse craft ecosystems.
As a woman entrepreneur, she brings lived experience of navigating gender dynamics, uncertainty and the realities of solopreneurship. Her strategic expertise is strengthened by advanced learning from premier institutions, enabling her to combine cultural sensitivity with strong execution.
Pan-India artisan & craft ecosystem exposure
Strategy training from ISB, IIMs, IIT Delhi & Duke University
DPR development for government bodies & NGOs
Strong focus on sustainability and real-world impact
Our Expertise in Action
Jambavana's offerings are built upon our specialized knowledge and practical experience, focusing on the complex linkages required to scale the craft economy ethically and profitably. Here are the core areas where we partner with clients:
Craft Cluster Consulting
Strategic advisory to uplift artisan groups by optimizing their operations, market alignment and supply chains.
Pricing & Value Chain Analysis
Developing fair, profitable pricing models and structuring transparent value chains to ensure sustainability for all stakeholders.
Creative Economy Strategy
Designing strategies that position craft businesses and initiatives at the forefront of the global Creative, Cultural and Circular Economies.
Social Impact Design
Helping NGOs and CSR offices create measurable, long-term positive impact through craft-based livelihood programs.
Women Entrepreneurship
Specialized mentorship and programs focused on empowering women artisans and entrepreneurs within the creative economy.
Our Courses
Art & Craft - Pre Recorded
Warli - Borders & Elements
Madhubani - Borders & Elements
Tholu Bommalu - Borders & Elements
Terracotta - Jewellery Making
Lippan Art - Basic & Advanced
South Indian Temple Roof Art
Sikku Kolam Borders, Corners & Constructing New designs
Kerala Mural Painting- Basic & Advance
Entrepreneurship Courses
Business Opportunities in Indian Handicraft Industry
Export procedures and Support system for craft & Textile Businesses
Social Impact through Indian Handicrafts- For CSR/ NGOs/ Foundations
Grants & Schemes for Craft Businesses and women Emtrepreneurs
Craftpreneurship Coaching & Business Mentorship
Turn your passion into a resilient business. We provide the expert tools and personalized mentorship you need to confidently price, position and promote your handmade products.
One-on-one Craftpreneurship Coaching focusing on pricing, storytelling and market strategy.
Designing effective business models tailored for handmade products..
Workshops on impactful branding and digital storytelling.
Crafts are not products—they’re pathways to inclusive growth.
Ready to Create Meaningful Growth?
Our goal is to provide the expert, empathetic mentorship that transforms cultural insights into business success. Let's move your enterprise forward together.
Empowering the Indian Creative Businesses and Heritage Craftpreneurs
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