About Us

Aadhikala – Crafting Impact, Cultivating Growth

Cultivating Sustainable Craft Enterprises

Aadhikala is dedicated to transforming India's rich craft heritage into a dynamic engine for sustainable development and profitable enterprise. We believe in the profound potential of handmade goods not just as products, but as pathways to inclusive economic growth, cultural preservation, and environmental stewardship.

Our mission is to bridge traditional artistry with modern business acumen.

We work at the intersection of Culture, Creativity, and the Circular Economy to empower a diverse range of stakeholders—from individual artisans and budding entrepreneurs to established NGOs, CSR initiatives, and academic institutions.

Through strategic coaching, tailored consulting, and specialized courses, Aadhikala provides the tools, knowledge, and mentorship needed to thrive in the global creative economy.

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Our Vision

To be the foremost catalyst for the sustainable growth and global recognition of India's craft-based enterprises, fostering economic resilience, cultural preservation, and environmental stewardship within the creative economy.

Focus: Future-oriented, aspirational, encompassing broad impact (economic, cultural, environmental) and global reach. It highlights Aadhikala's leadership position.

Our Mission

Aadhikala empowers artisans, entrepreneurs, NGOs, and businesses to translate India’s handmade heritage into profitable, sustainable, and impactful enterprises through strategic coaching, consulting, and education.

Focus: Present-day action, defining what Aadhikala does, for whom, and how. It clearly states the core services and the ultimate outcome (profitable, sustainable, impactful).

Meet Your Coach

My name is Bharthy, and my passion for India's handmade heritage is the driving force behind Aadhikala. My journey began by traveling across craft clusters and connecting directly with artisans, which evolved into a career focused on bridging tradition with entrepreneurial strategy.

My expertise is built on a foundation of academic rigor and extensive field experience:

Academic Authority: I hold an MBA and PhD from IIM, specializing in research within the Creative, Cultural, and Circular Economy domains.

Field Expertise: I bring deep, hands-on knowledge of over 25 crafts and 30 weaves from across India.

Proven Impact: I have trained over 1000+ Artisans, NGOs & CSR leaders, focusing on designing measurable social impact through creative enterprise.

This unique blend of IIM strategic insight and grassroots cultural knowledge ensures that the guidance Aadhikala provides is both commercially viable and profoundly culture-sensitive.

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My Expertise in Action

Aadhikala's offerings are built upon my specialized knowledge and practical experience, focusing on the complex linkages required to scale the craft economy ethically and profitably. Here are the core areas where I partner with clients:

Craft Cluster Consulting

Strategic advisory to uplift artisan groups by optimizing their operations, market alignment, and supply chains.

Pricing & Value Chain Analysis

Developing fair, profitable pricing models and structuring transparent value chains to ensure sustainability for all stakeholders.

Creative Economy Strategy

Designing strategies that position craft businesses and initiatives at the forefront of the global Creative, Cultural, and Circular Economies.

Social Impact Design

Helping NGOs and CSR offices create measurable, long-term positive impact through craft-based livelihood programs.

Women Entrepreneurship

Specialized mentorship and programs focused on empowering women artisans and entrepreneurs within the creative economy.

Field Research →IIM & Academic Insight → Social Impact Projects → Aadhikala Coaching & Consulting

Ready to Create Meaningful Growth?

My goal is to provide the expert, empathetic mentorship that transforms cultural insights into business success. Let's move your enterprise forward together.