
Coaching, Consulting & Courses at the intersection of Culture, Creativity & Circular Economy.






IIM PhD + Craft Expert (25 crafts, 30 weaves)
Academic & Cultural Authority
Trained 1000+ Artisans, NGOs & CSR leaders
Experience & Reach
Designing social impact through creative enterprise
Focus & Value Proposition


Aadhikala is dedicated to transforming India's rich craft heritage into a dynamic engine for sustainable development and profitable enterprise. We believe in the profound potential of handmade goods not just as products, but as pathways to inclusive economic growth, cultural preservation, and environmental stewardship.
Our mission is to bridge traditional artistry with modern business acumen.
We work at the intersection of Culture, Creativity, and the Circular Economy to empower a diverse range of stakeholders—from individual artisans and budding entrepreneurs to established NGOs, CSR initiatives, and academic institutions.
Through strategic coaching, tailored consulting, and specialized courses, Aadhikala provides the tools, knowledge, and mentorship needed to thrive in the global creative economy.


My name is Bharthy, and my passion for India's handmade heritage is the driving force behind Aadhikala. My journey began by traveling across craft clusters and connecting directly with artisans, which evolved into a career focused on bridging tradition with entrepreneurial strategy.
My expertise is built on a foundation of academic rigor and extensive field experience:
Academic Authority: I hold an MBA and PhD from IIM, specializing in research within the Creative, Cultural, and Circular Economy domains.
Field Expertise: I bring deep, hands-on knowledge of over 25 crafts and 30 weaves from across India.
Proven Impact: I have trained over 1000+ Artisans, NGOs & CSR leaders, focusing on designing measurable social impact through creative enterprise.
This unique blend of IIM strategic insight and grassroots cultural knowledge ensures that the guidance Aadhikala provides is both commercially viable and profoundly culture-sensitive.

Coach
Aadhikala's offerings are built upon my specialized knowledge and practical experience, focusing on the complex linkages required to scale the craft economy ethically and profitably. Here are the core areas where I partner with clients:
Strategic advisory to uplift artisan groups by optimizing their operations, market alignment, and supply chains.
Developing fair, profitable pricing models and structuring transparent value chains to ensure sustainability for all stakeholders.
Designing strategies that position craft businesses and initiatives at the forefront of the global Creative, Cultural, and Circular Economies.
Helping NGOs and CSR offices create measurable, long-term positive impact through craft-based livelihood programs.
Specialized mentorship and programs focused on empowering women artisans and entrepreneurs within the creative economy.

These pre-recorded courses offer comprehensive, step-by-step guidance to explore and master iconic Indian art forms, perfect for enthusiasts and aspiring artisans.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.
Learn the distinct geometric patterns and storytelling elements to create captivating Warli borders.
Dive into the intricate lines and vibrant motifs of Madhubani art for stunning decorative borders.
Explore the unique artistry of Tholu Bommalu, mastering its bold figures and expressive border designs.
Craft exquisite, eco-friendly jewelry pieces using traditional terracotta techniques from design to finish.
Master the mesmerizing mud-and-mirror relief work, from foundational techniques to complex designs.

These advanced courses provide the critical business acumen necessary to launch, manage, and scale a profitable and impactful craft or textile enterprise.
Learn the distinct geometric patterns and storytelling elements to create captivating Warli borders.
Navigate the entire export process, from documentation to leveraging government support for global market access.
Design, measure, and scale craft-based livelihood projects to meet social impact and sustainability goals.
Discover and access key financial grants, subsidies, and government schemes tailored for craft and women-led enterprises.

Turn your passion into a resilient business. I provide the expert tools and personalized mentorship you need to confidently price, position, and promote your handmade products.
One-on-one Craftpreneurship Coaching focusing on pricing, storytelling, and market strategy.
Designing effective business models tailored for handmade products..
Workshops on impactful branding and digital storytelling.
My goal is to provide the expert, empathetic mentorship that transforms cultural insights into business success. Let's move your enterprise forward together.
Copyright 2025. Coach Bharthy. All rights reserved.